Word of mouth is the best medium of all.
William Bernbach
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If you say, 'I'm going to cut this song because I know the teenagers are going to love it,' well, then you're going to alienate everybody else. When I cut my record, I'm just going to cut the things that I like, and whoever likes it, likes it. That's too much work to try to figure out the demographic. That's too much like a business. -
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More quotes by William Bernbach
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- Word of mouth is the best medium of all.
- In communications, familiarity breeds apathy.
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- I warn you against believing that advertising is a science.