Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon Mainwaring
More from: Simon Mainwaring
DOWNLOAD
You are free to use this picture for any purpose including commercial. A credit linking back to this page is appreciated.
Similar Quotes:
-
By 1969, when I celebrated 45 years in the music business, I also had 45 people in our musical family. -
People are always saying that Hollywood messes up kids. I'm like, 'No, families mess up kids!' I grew up in Hollywood, and I'm perfectly fine. If my children want to go into the entertainment business, I won't stop them, as long as they're passionate about it. -
Listen, if there's one sure-fire rule that I have learned in this business, it's that I don't know anything about human nature. -
I'm happy to report that 'The New Press' is still in business to this day. But not thanks to me. I was a really bad publishing intern. -
Definition of a Statistician: A man who believes figures don't lie, but admits than under analysis some of them won't stand up either.
More quotes by Simon Mainwaring
- Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
- There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
- The leverage and influence social media gives citizens are rapidly spreading into the business world.
- Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
- Business practices and how we treat the planet are also in desperate need of re-humanization.